Project Scope:The project for Keto Pantry involved comprehensive branding and graphic design services to establish a vibrant and engaging visual identity for their e-commerce brand. As a Melbourne-based company, Keto Pantry focused on providing keto food products, supplements, and educational content about the keto lifestyle.
Objectives:Logo Design: Create a sleek and playful logo that encapsulates the brand's energetic and educational spirit.
Multi-use Graphics: Develop versatile graphics for various platforms, ensuring consistency and visual appeal across all mediums.
Sale Graphics: Design eye-catching sale graphics to drive engagement and conversions.
Educational Content: Support the brand’s educational mission with visually appealing blog and social media content.
Keto pantry Logo
The Keto Pantry logo features a modern and clean design, split into two distinct sections. The left half showcases the word "KETO" in a bold, uppercase font with a unique twist: each letter is crafted with geometric precision, providing a sense of structure and strength. The letter "E" in "KETO" is particularly distinctive, composed of three horizontal bars that suggest motion and dynamism. This section of the logo is set against a solid blue background, adding vibrancy and making the text pop.
Objective: To create a modern, eye-catching logo for Keto Pantry, a Melbourne-based e-commerce brand specializing in keto food, supplements, and educational content. The logo should reflect the brand’s focus on health, innovation, and education, appealing to a broad audience interested in the keto lifestyle.
Social Media
posts
The social media posts for Keto Pantry are designed with a vibrant, modern aesthetic that captures attention and promotes engagement. The style features bold typography, striking color contrasts, and a mix of photographic and digital elements. Each post is tailored to highlight specific promotions and product offerings in an eye-catching way. Key design elements include the use of bright, bold colors such as blue and orange, clean and readable fonts, and dynamic compositions that effectively combine text and imagery. The designs maintain a playful yet professional tone, making the brand approachable and visually appealing.
Website pop-ups and Banners
For Keto Pantry, I was tasked with designing a series of dynamic web banners and pop-ups that would be used across the website. The objective was to create visually striking and engaging graphics that align with the brand’s modern and playful identity. These assets needed to utilize a mix of bold typography and minimalist design elements, featuring smooth transitions and animations to draw attention to key information and promotions. The designs were created to be eye-catching yet maintain a sleek and clean aesthetic, using a combination of solid colors, gradients, and geometric shapes to ensure consistency with the brand’s overall look and feel.
