Nederlander National Markets
Project Overview:
At Nederlander National Markets, a renowned Broadway production and marketing company, I freelanced as a Graphic Design Production Designer. Nederlander represents traveling Broadway productions, and my role involved assisting the Director of Art Production in preparing existing show artwork for various marketing purposes.
Responsibilities:
Digital Assets:
Adapted show artwork to fit different digital formats while maintaining visual consistency and impact.
Created web and social banners for paid advertisements, ensuring they met the specifications and requirements of each platform.
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Print Assets:
Designed large format prints, including window clings lamp post banners, posters and merchandise for promotional use.
Ensured high-quality output by adjusting and preparing files in In design for various print formats as well as mock-ups..
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Process:
I Receive project briefs detailing the client's requirements and the specific needs of each show.
I collaborate closely with the Director of Art Production to understand the creative vision and marketing objectives.
Prepared and formatted files to match the type of design asset required, adhering to the client's specifications and ensuring a seamless integration of the show’s branding into the marketing materials.
This experience honed my skills in adapting pre-existing artwork for different media, managing multiple formats, and ensuring the quality and consistency of promotional materials for high-profile Broadway productions.